Family skipping rocks by lake

Photography by T.C. Worley
Retouching by Dave Rosenfeld

Coolibar Sun Protective Clothing

As a graphic designer at Coolibar, I have the privilege of working on projects that combine visual design as well as purpose. The company mission is, "To keep the world safe from sun damage." This commitment to a greater cause is what ultimately drives the brand and creative work. Our team strives to produce high-quality projects that demonstrate the technical elegance of our products while celebrating our core mission and brand values.

The work in this gallery highlights some of my favorite projects during my time at Coolibar. As part of our in-house creative team, we've created a variety of materials that celebrate living a sun safe life.

Coolibar's Be Brave campaign lifestyle image showing a black, script long sleeve shirt design.

Digital Marketing

A collection of screen mockups showing the Amazon storefront redesign.

Email Layouts

Multiple electronic devices displaying online sale advertisements for Coolibar sun-protective clothing, including a laptop, tablet, and smartphone, with models wearing sun protective clothing.

Sale Graphics & Promotions

An Instagram post on a smartphone screen showing a colorful advertisement for a summer sale with discounts ranging from 35% to 60%, each on separate colorful backgrounds.

Amazon Storefront Redesign
Over the summer of 2022, I worked with our Amazon channel lead to design a more interactive and exciting Storefront for Coolibar. The shopping experience was greatly improved thanks to updated navigation, page organization and product blocks featuring top-selling items. Eight weeks following the redesign, traffic on our storefront had increased by over 50%.

Print Collateral

CBO Portrait for Summer 2021 Catalog

A woman with red hair and fair skin, smiling while wearing a white wide-brimmed hat and white blouse, standing outdoors with yellow trees and buildings in the background.

Medical Professional Brochure

SCF Journal Ad & Promotional Coupons

Brochure for Coolibar sun protection clothing showing people at the beach playing and running, with text promoting UPF 50+ sun safety.
A coupon design with a woman walking on a patio with potted plants and stairs in the background, wearing a sun hat, pink sweater, and white shorts, promoting Coolibar UPF clothing.
Advertisement for Coolibar offering 25% off with code VIPSAVE, highlighting sun protection with UPF rating, waterproof, and UV blocking features, and featuring logos of Skin Cancer Foundation and MRF.

This is Brave

Annual campaign for Melanoma Awareness during the month of May.
Proceeds from t-shirt sales are donated to the Melanoma Research Foundation.

Look & Feel Exploration

Collection of design elements including geometric patterns, color swatches in shades of blue and gray, various fonts and typography samples, black ribbon symbol, photographs of fashion models, and icons of people and objects, all arranged in a collage format.
Text reading 'This is BRAVE' with a blue awareness ribbon replacing the letter 'A', and a statistic below stating '1 in 5 Americans will develop skin cancer before age 70'.
Collection of awareness campaign posters about skin cancer and melanoma, featuring diverse individuals, bold texts, and statistics such as "1 in 5 Americans will develop skin cancer before age 70."

“1 in 5 Americans will develop skin cancer before age 70.”

2022 T-Shirt Design

Black long sleeve shirt with white text that says "Be Brave" on the front and additional text on the back, including hashtags and logos.
White long-sleeve shirt with the phrase 'be brave' on the front, viewed from the front and back, with design details on the back.
The image features three different bold text styles, each displaying the phrase "be brave." The first line uses Lust Fine font, smaller and lighter in style. The second line uses Tenez Black font, larger and heavier. The third line uses Bebas Neue Regular font, bold and capitalized.
Three different styles of the phrase "be brave" written in black text on a white background.
Six awareness ribbons, three solid black, one outline black, and two outline white.

2022 Web Campaign

Three computer monitors showing different webpage designs for a clothing website.
Collection of electronic devices displaying websites and social media posts related to melanoma awareness, charity campaigns, and sun protection products.
Infographic showing a hand icon with text indicating over 95,000 people reached in 2021, a dollar sign icon with text about over $105,000 donated to MRF since 2018, and a shirt icon with text showing 3,382 shirts sold to date.