Heritage Estate Company

BRAND IDENTITY

A distinctive retailer recognized as Minnesota’s largest estate jewelry destination, blending new merchandise with an ever-changing collection of one-of-a-kind consignment pieces.

Established in 2018

Located in Mall of America

Vintage jewelry & designer handbags

Concept Direction from the Founders

“We want the logo to feel timeless so it’s representational of vintage and antique jewelry. It should have a high-end, premium-feeling aesthetic.”
“It would be cool to incorporate a crest design and maybe tie back to a griffin as a subtle nod to my family.”
“Love the idea of using black and gold colors.”

Brand Look & Feel Adjectives

Color Palette & Typography

Brand Colors

The primary color palette prioritizes black and gold within the logo itself. Supporting colors were added to expand the palette and balance the harsh dark of pure black. A navy-toned, rich blue is preferred for background separation.